The report defines the problem statements and identifies the alternatives in the case, and the report provides recommendations to assist the companies to make effective decisions.
How to Write a Summary of an Article? Prevalent problems in plumbing systems and showers The plumbing in UK was predominantly of the Victorian era. These systems were gravity fed which resulted in non uniform pressure and flow resulting in temperature Aqualisa essay.
The flow rates were around litres per minute against the standard flow rates of 18 litres per minute in the USA. Also the showers broke down frequently and were difficult to repair as the seals used to get jammed and needed replacement. These problems influenced the UK shower market and therefore shaped the consumer behaviour and the products available in the market.
Refer Appendix Exhibit 1. Standard users looked for performance, life Aqualisa essay service of the shower. Value users looked for price, convenience and models that did not require major excavation and modifications in their bathrooms. Plumbers interacted through variety of ways with the end users- directly or indirectly.
They maintained strong relationships with the manufacturers of the showers. They played a key role in the sale of the showers.
They were the property developers in the UK. They preferred reliable showers which could work under multiple settings. They were price sensitive. They had direct contacts with the manufacturers or depended on the independent plumbers.
These are large retail outlets which targeted customers who are primarily looking for ease of installation and inexpensive models.
There were substantial sales taking place through this channel. They were targeted at different market segments under different brand names by manufactures.
This is because of- Superior Design: Quartz range was designed to overcome the limitations of the Mixer and Power Showers, therefore in long term they will replace them completely.
It is ranked 2nd and 5th respectively in these two categories.
Aqualisa can help keep The Quartz a premium product by keeping it out of low-cost focus distributors such as Wal-Mart. Let us write you a custom essay sample on Aqualisa Quartz: Simply a Better Show. From the Aqualisa Quartz case attached, prepare a market plan to include the objectives, action plan, and contingency plan and company analysis. Aqualisa - Case AnalysisI. BackgroundIn May , Aqualisa launched the Quartz shower, a significant innovation in shower design and performance. According to Harry Rawlinson, managing director of Aqualisa, the Quartz shower was "leaps and bound" above 3/5(2).
These two sectors offer the maximum growth potential and possibility of capturing new market share. Additionally, the plumbers charge the cost of excavation- labour and materials extra. Therefore the total costs of ownership of Quartz Standard showers turn out to be cheaper.
Gainsborough, Aqualisa and ShowerMax Based on the market segmentation shown above, Aqualisa uses three different brands to position and serve its target markets optimally. The use of different brands is a positioning policy so that Aqualisa can determine its Marketing Mix8 for each target market segment in order to occupy a clear, distinctive and attractive position in the minds of the consumers relative to the competing brands and products.
The heavy expense, scalable plug-ins and the lower total costs of ownership suggest that Quartz was designed to be a mainstream product.
Quartz — Why are they not selling? The sales of Quartz are not picking up for number of reasons: Rogers Five Factors12 determine the rate of acceptance of an innovation in a market place. These Five Factors are relative advantage, compatibility, complexity, trialability and observability.
Quartz scored low on the compatibility because the plumbers who were selling and influencing the buying decisions of the consumers, were vary of use of electronics in the showers. Whenever, the plumber or the consumer was getting a demonstration it was resulting in a sale.
The lower total costs of ownerships were not clearly communicated to the plumbers and the end users to mitigate reluctance due to the higher initial price of Quartz.Aqualisa Quartz. In the targeting market, we tend to target plumbers and end users (Middle to high income) because most of the end users are suggested by the plumbers.
Aqualisa - Case AnalysisI. BackgroundIn May , Aqualisa launched the Quartz shower, a significant innovation in shower design and performance. According to Harry Rawlinson, managing director of Aqualisa, the Quartz shower was "leaps and bound" above 3/5(2).
Business Book Report: Aqualisa Quartz. high volume 2) Should Performance Indicator’s (PI) technology be universally adopted by golf ball manufacturers, the following effects may occur in . Aqualisa Case Analysis Essay Sample. Aqualisa has always had a strong reputation in the U.K.
shower market, with the company being generally recognized as having top quality showers, a premium brand and great service. Aqualisa can help keep The Quartz a premium product by keeping it out of low-cost focus distributors such as Wal-Mart.
Let us write you a custom essay sample on Aqualisa Quartz: Simply a Better Show. We will write a custom essay sample on Analyse the UK shower industry, value proposition of Quartz-Aqualisa’s revolutionary shower, marketing strategies employed by Aqualisa specifically for you for only $ $/page.