Whether starting a business centered on your photography, graphic art or paintings, basic business necessities need attention.
And so, in the time honoured tradition of business and marketing consultants, I would like to share 10 simple steps why is it always 10? Create great work This is where it all starts. You need to be very clear about what it is you are making, and who you are making it for. As with every other business you need to find out as much as you can about who might want to buy your art—locally, nationally, internationally.
You need to stay in touch with new developments in the art industry, how the economy in various places is affecting art buyers, etc. Here are some questions you should be asking yourself: How big is your potential market? Who is buying art? Who is selling art?
Who is your competition i. Who do you want your audience to be? Where does your work fit in the broader art marketplace? What type of spaces do you want your work to be seen in?
These can be broken into 3 distinct groups: Public exhibition spaces — Public art galleries, museums, libraries, open submission competitions, etc.
Commercial gallery spaces — These can range from local framing galleries up to international galleries. Direct access spaces — Anywhere people can come to you directly to see your work, such as your studio, art fairs, your website, etc.
After all, where do you want to be in 13 and 5 years? Having a clear vision for your future will help you create goals and stay focused in the long run.
Write down your answers to the following questions: What do you expect to earn from your work over the next 12 months? In what months will the money come in? How will you manage during months when nothing is coming in?
How much work will you need to sell in order to meet your income goals? How much work will you need to make in order to sell that amount? But for any artist hoping to make a living from their work, these questions need to be answered, and answered honestly.
Regularly review your business plan Think of your business plan as a map, and refer to it every now and then to make sure you are still on course. At the end of every year I do a complete review of my business plan—i. Of course, fans come in many shapes and sizes: Admirers — These are people who simply like your work and may never be in a position to invest in it.The Home of the 4 Hour Investor Grade Business Plan.
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After the initial planning stages, involving writing a business plan and deciding on a business name, get started with the essentials to get your art business up and running. 1. Work on developing. Read the latest edition of the City Manager's Bi-Weekly report.
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