Major HBR cases concerns on a whole industry, a whole organization or some part of organization; profitable or non-profitable organizations. To make a detailed case analysis, student should follow these steps: Case study method guide is provided to students which determine the aspects of problem needed to be considered while analyzing a case study.
The company's name is derived from Harold "Matt" Matson and Elliot Handler, who founded the company in Handler's wife, Ruth Handler, later became president, and is credited with establishing the Barbie product line for the company in Mattel closed its last American factory, originally part of the Fisher-Price division, in ByMattel's toys were primarily manufactured by subcontractors in Asia.
Mattel turns 60 this year, with much of that time spent at the forefront of the toy industry. Staying power such as that, leads to brand recognition: The brand remains very popular among customers.
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This long history has also allowed ample time to develop effective corporate strategies. This includes an integrated focus on the customer.
Mattel also follows a code of ethics, as well as requiring ethical actions of their suppliers. Such a move also helps ensure the positive perception of their company continues. Finally, Mattel contributes to the communities in which it operates, particularly to causes benefiting children.
It makes it very easy for stakeholders to support a company that will reciprocate the support. Specifically, Mattel has a handful of very recognizable brands.
Other products include Hot Wheels and American Girls. Further, Mattel has merged with or struck licensing deals with a number of other established brands, including Disney, Fisher Price, Nascar, and even Microsoft.
Finally, Mattel has been considerably successful venturing into international markets in recent years. First, product availability has been improved in specific market thanks to collaborative efforts with international firms, specifically Bandai Co.
Many of the decisions that have led to trouble can be attributed to this fact. One frequently occurring mistake is that of unprofitable mergers and acquisitions. While some mergers, such as that with Fisher Price, have proved profitable, others have cost the company severely.
The most concerning piece of news for Mattel, however, must be the slipping popularity of their core product, Barbie. As ofBarbie dropped out of the top five selling dolls. Opportunities The American toy market is becoming increasingly saturated and competitive, along with a downward shift in age of when children abandon tangible toys such Hot Wheels and Barbie for more interactive and technological products.
This makes for little opportunity domestically for Mattel if they continue with the same product line.This is “Entrepreneurship and Sustainability Innovation Analysis”, chapter 4 from the book Entrepreneurship and Sustainability (v.
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This raises a curious observation: it should really only be kosher to round off >1 digit at a time. If you only know something to the accuracy of , you can’t round to 45, only to 40, because the is already “rounded” within your understanding of its accuracy — it could be a , and therefore the rounding to 45 isn’t appropriate.
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