Shodhganga project

Kavita Sharma Department of Commerce offers two professional courses along with its flagship course Master of Commerce. Department is also renowned for its research programmes M. With over PG and research students, Department of Commerce is one of the most vibrant departments of the University of Delhi and is one of the premier centres of learning in the field of commerce in the country. The two courses offer knowledge in the related areas of study and cater to changing demands of the business.

Shodhganga project

The most common in the list are toilet soaps, detergents, shampoos, toothpaste, shaving products, shoe polish, packaged foodstuff, and household accessories and extends to certain electronic goods.

These items are meant for daily of frequent consumption and have a high return. FMCG sector will witness more than 60 per cent growth in rural and semi-urban India by Hair care, household care, male grooming, female hygiene, and the chocolates and confectionery categories are estimated to be the fastest growing segments.

In urban areas, home and personal care category, including skin care, household care and feminine hygiene, will keep growing at relatively attractive rates. Within the foods segment, it is estimated that processed foods, bakery, and dairy are long-term growth categories in both rural and urban areas.

The growing incline of rural and semi-urban folks for FMCG products will be mainly responsible for the growth in this sector, as manufacturers will have to deepen their concentration for higher sales volumes. Major Players in this sector include Hindustan Unilever Ltd. A rapid urbanization, increase in demands, presence of large number of young population, a large number of opportunities is available in the FMCG sector.

The bottom line is that Indian market is changing rapidly and is showing unprecedented consumer business opportunity.

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Shodhganga project

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