A prescriptive approach to strategic management outlines how strategies should be developed, while a descriptive approach focuses on how strategies should be put into practice. These schools differ over whether strategies are developed through an analytic process in which all threats and opportunities are accounted for, or are more like general guiding principles to be applied.
Strategic Management - Meaning and Stragetic management Concepts Strategic Management - Meaning and Important Concepts Strategic Management - An Introduction Strategic Management is all about identification and description of the strategies that managers can carry so as to achieve better performance and a competitive advantage for their organization.
An organization is said to have competitive advantage if its profitability is higher than the average profitability for all companies in its industry.
The manager must have a thorough knowledge and analysis of the general and competitive organizational environment so as to take right decisions. Strategic management is nothing but planning for both predictable as well Stragetic management unfeasible contingencies.
It is applicable to both small as well as large organizations as even the smallest organization face competition and, by formulating and implementing appropriate strategies, they can attain sustainable competitive advantage. It is a way in which strategists set the objectives and proceed about attaining them.
It deals with making and implementing decisions about future direction of an organization. It helps us to identify the direction in which an organization is moving. Strategic management is a continuous process that evaluates and controls the business and the industries in which an organization is involved; evaluates its competitors and sets goals and strategies to meet all existing and potential competitors; and then reevaluates strategies on a regular basis to determine how it has been implemented and whether it was successful or does it needs replacement.
Strategic Management gives a broader perspective to the employees of an organization and they can better understand how their job fits into the entire organizational plan and how it is co-related to other organizational members. It is nothing but the art of managing employees in a manner which maximizes the ability of achieving business objectives.
The employees become more trustworthy, more committed and more satisfied as they can co-relate themselves very well with each organizational task.
They can understand the reaction of environmental changes on the organization and the probable response of the organization with the help of strategic management.
Thus the employees can judge the impact of such changes on their own job and can effectively face the changes. The managers and employees must do appropriate things in appropriate manner. They need to be both effective as well as efficient. One of the major role of strategic management is to incorporate various functional areas of the organization completely, as well as, to ensure these functional areas harmonize and get together well.
Another role of strategic management is to keep a continuous eye on the goals and objectives of the organization.
Following are the important concepts of Strategic Management:The free Excel Student Template aids in creation of the following matrices. Cambridge Healthtech Institute’s 16th Annual Strategic Resource Management Enhanced R&D Productivity, Forecasting and Planning October , Management Master's and Doctoral Programs Graduate opportunities.
To maximize your career potential, the Department of Management at the University of North Texas offers coursework leading to a Master of Business Administration and a Doctor of Philosophy degree in Business Management. Strategic Stakeholder Management, as described by Berman, Wicks, Kotha, Jones (Academy of Management Journal; Oct99, Vol.
42 Issue 5) using earlier work of Edward Freeman is an Instrumental Approach.. Instrumental approaches towards stakeholder theory hold that: To maximize shareholder value over an uncertain time frame, . Strategic Management is about the strategies that managers carry to achieve better performance.
Study in detail about Strategic Management Concepts, Strategic Decisions, Strategy Statement etc.
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