A SWOT analysis can be anything from a simplified document created like a mind map to a complex analysis based on available facts and figures. Nonetheless, you can always summarize the points within your analysis to create a SWOT analysis presentation, to reflect upon your finding before the senior management, shareholders and even company employees.
A new, innovative product or service. Location of your business. Any other aspect of your business that adds value to your product or service. A weakness could be: Undifferentiated products or services i. Poor quality goods or services.
Opportunities and threats are external factors. A developing market such as the Internet. Mergers, joint ventures or strategic alliances.
Moving into new market segments that offer improved profits. A new international market. A market vacated by an ineffective competitor. A threat could be: A new competitor in your home market.
Price wars with competitors. A competitor has a new, innovative product or service. Competitors have superior access to channels of distribution. Taxation is introduced on your product or service.
A word of caution — it can be very subjective. Do not rely on SWOT too much. Two people rarely come-up with the same final version of SWOT. TOWS analysis is extremely similar. Some of the problems that you may encounter with SWOT are as a result of one of its key benefits i.
Since SWOT analysis can be used in a variety of scenarios, it has to be flexible. However this can lead to a number of anomalies. There are a number of contrasting, if not contradictory views on the origin of SWOT. Here are a few of the leading thinkers on the topic and if you have more please let us know so that we can add them.
Published by Tim Friesner Marketing Teacher designs and delivers online marketing courses, training and resources for marketing learners, teachers and professionals.
View all posts by Tim Friesner Posted on.SWOT Analysis is a simple but useful framework for analyzing your organization's strengths and weaknesses, and the opportunities and threats that you face. It helps you focus on your strengths, minimize threats, and take the greatest possible advantage of opportunities available to you.
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Presentation Description. a presentation on SWOT analysis exclusively for school and college teachers. includes exercises and activities.
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